The latest edition of the GulfHost trade show has been rescheduled again.
The event will now run on 21-25 February 2021 and will be held alongside food and beverage trade show Gulfood, at the Dubai World Trade Centre.
The decision to reschedule was taken after consultation with stakeholders in the foodservice and hospitality sectors in the region. The Covid-19 pandemic has had a huge impact as they have adapted to the requirements of social distancing, and the delay should allow the industry to make the most of the remaining months of the year now that lockdown has begun easing.
Gulfood is claimed to be the world’s largest food and beverage trade exhibition. In 2019, it played host to 5,000 exhibitors and welcomed 98,695 visitors from 182 countries. GulfHost was originally part of Gulfood, so essentially it will be going back to its roots for the 2021 show. This could also help to increase sales opportunities for exhibitors by allowing them to reach visitors to both shows.
The Foodservice Equipment Association (FEA) is organising the UK pavilion for GulfHost. The FEA offer a package including stand construction with an enhanced shell scheme featuring what is said to be an attractive design, lockable counter, carpeting, name board, lighting, power socket and table and chairs.
FEA personnel will be on hand before and during the show, to help with any technical or other issues, and the association will be running a dedicated communications campaign on behalf of UK exhibitors to attract visitors to the stands.
Stephen Goodliff, chair of FEA’s export group, said: “At previous shows we’ve had up to 20,000 buyers visit the pavilion. It’s a superb way for British manufacturers to get their product to the audience in this massive export market.”