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FEA assists UK suppliers to go west

UK Pavilion at the NAFEM Show crop
FEA will be running the UK pavilion at the NAFEM Show.

The FEA is offering suppliers stand space in the UK pavilion of the NAFEM Show 2021.

The exhibition is now due to take place on 26-28 August in Orlando, Florida, and FEA feels it is a timely opportunity for UK foodservice equipment companies looking at America as an export prospect.

The FEA’s UK pavilion features stands that are 10ft by 10ft, said to offer companies a practical and cost effective way to access the USA market.

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Long-time exhibitor Adande Refrigeration has been taking advantage of the opportunity to exhibit in the UK pavilion for several years.  Executive chairman Nigel Bell said: “NAFEM is one of the most significant shows in the world for foodservice equipment. I have attended for a number of years and found that many major current and potential customers are represented from the US and other countries.”

FEA is organising a package of support for exhibitors in the UK Pavilion, ranging from a shell stand to networking and marketing activities.

Steve Goodliff, chair of FEA’s Export Group, said: “The premier exhibition in the United States for manufacturers of catering appliances, the NAFEM Show is looking to jump start the reopening of the foodservice equipment industry in the USA. It promises to generate even more interest than usual.”

NAFEM (North American Association of Food Equipment Manufacturers) is FEA’s sister association in the USA. The two organisations collaborate on a wide variety of projects and reciprocal arrangements. Goodliff added: “Just getting a stand at this exhibition is highly competitive. We are grateful to NAFEM for allocating the space that allows us to bring over a group of British manufacturers to the UK pavilion.”

Prices are currently being finalised, but FEA is asking potential participants to register their interest as soon as possible, as the number of stands will impact the final costings. Companies do not have to be FEA members to participate in the UK pavilion, though those who are members will benefit from a discounted price.

Tags : eventexhibitionFEANAFEMtrade show
Clare Nicholls

The author Clare Nicholls

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