Falcon boosts export sales with Indian launch

Falcon Food Service Equipment has become the latest catering equipment manufacturer to take its brand to the Indian market as it looks to grow its business globally.

The company’s plans for targeting the Indian market’s budding hospitality sector comes in the same month as Hobart announced it was opening a sales office in Delhi.

And last month refrigeration brand Adande confirmed it was making its products available to Indian customers through an export agreement with local catering equipment distributor Celfrost.

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Stirling-based Falcon formally launched its business in India on Friday at a reception on the lawns of the British High Commission in New Delhi.

Managing director, Tim Tindle, outlined the cooking equipment manufacturer’s export strategy at the event, which was attended sales and marketing director, Lawrence Hughes, and export sales manager, Robert Purves.

Falcon has been building up awareness of its brand in the Indian market over the past 12 months and has now appointed kitchen house Wotek as its ‘Preferred Partner’. Wotek, which has offices in the Middle East and India, will represent Falcon locally.

The launch event began with a welcome from the British deputy high commissioner, Julian Evans, and was attended by a number of foodservice consultants. Wotek’s global president, Arun Mehra, also flew in from the USA.

Tindle said: “I am delighted with the success of the evening — the attendance exceeded our expectations and the response to Falcon equipment and it’s availability to the Indian market was remarkable. This is a great platform from which to grow and it is important that we build on this and continue to work closely with Wotek in growing our business in India.”

Earlier this month Hobart said it was open an in-country office in the Gurgaon district of Delhi, complete with showroom and training centre.

“Expansion in such an emerging market shows once again that Hobart is truly a major global organisation that is spearheading the development of warewashing technology internationally,” said Tim Bender, sales director for warewashing at Hobart UK.

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