EXCLUSIVE: IMC and Britannia restructure executive management team

IMC and Britannia’s reshuffled team includes (clockwise from top): Ian Washington, Tony Bright, Stuart Grieves, Helen Applewhite and Paul Hickman.

Middleby Group companies IMC and Britannia Kitchen Ventilation have restructured their executive management teams (EMT), following the appointment of Chris Jones as group MD in September.

The extra responsibilities added to his existing role as MD of sister catering equipment manufacturer, Lincat.

IMC and Britannia are working closely together, sharing the same production site in Wrexham since 2016.

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The changes include a promotion for Ian Washington to operations director. He has worked his way through the ranks of IMC for the last 18 years, latterly as production manager.

Furthermore, on the Britannia side of the firm, Tony Bright was promoted to commercial director, having served as project and service manager for nearly a year.

Jones commented: “It’s a perfect partnership, we’ve got a commercial director and an operations director from both sides of the business working in harmony.”

Furthermore, Martin Venus’ role as head of sales for UK and Ireland will now also encompass targeting the national accounts arena, feeding those leads back through dealers for specification.

A recent joiner is Stuart Grieves, as IMC and Britannia’s new business development manager for the Midlands, reporting into Venus.

While Lincat marketing manager Helen Applewhite’s remit has also expanded to overseeing marketing for IMC and Britannia, as well as the Lincat and FriFri brands.

Likewise Paul Hickman is now group culinary development manager, working with major national chains to develop food menus and concepts, a position which he used to fulfil solely at Lincat.

Finally, Simon Hawkes, who has been with Britannia since 2003, has moved into a consultant sales role, concentrating on consultants and specifiers within the ventilation world.

Jones said of all the changes: “The restructure is to develop higher customer service and future growth. We’ve completely realigned the EMT.

“Our mission statement is very simple, we want to go above and beyond expectations for our customers, which will naturally lead to future growth.”

IMC and Britannia’s new EMT set up now reflects the successful structure at Lincat to certain extent, though Jones was keen to underline that: “It’s not one size fits all, because the companies do different products and have a different customer base.

“If you look at all our brands, we are near enough a one stop shop for our distributors. We can supply prime cooking, back bar refrigeration, ventilation and waste management, so it is very exciting indeed.”

He concluded: “I want Britannia to be the biggest ventilation company in the UK within 3 years by winning the hearts and minds of consultants and national accounts.”

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