Andrew Rogers has rejoined Liebherr Electric to boost sales of its refrigeration equipment in the commercial dealer channel.
Rogers previously worked for Liebherr’s domestic refrigeration team, where he also gained an understanding of commercial sales, but left to work with his brother at TKR Refrigeration in Gloucester.
“Coming back to Liebherr is a great opportunity for me especially knowing the quality of the equipment and how it adds value to end-users in hotels, bars and restaurants,” he said.
“I have worked with other refrigeration suppliers and I know that Liebherr has huge potential in the UK and can grow to be as successful as it is in Germany, France and Italy.”
Rogers will specifically focus on the South West, as well as Wales and the Midlands.
Newport Pagnell-based Coolectric is the long-term UK partner for Liebherr. It markets the manufacturer’s domestic and commercial refrigeration and freezer ranges.