Metcalfe Catering Equipment has appointed experienced sales professional Duncan Woolmer to the newly-created position of sales manager for the east of England.
He joins the Welsh supplier and manufacturer of light catering equipment having previously worked for both JLA and Lockhart Catering Equipment.
Metcalfe MD Neil Richards said: “Duncan has extensive sales experience in the equipment sector but, just as importantly, he has also worked on the operator side of foodservice with companies such as La Tasca and Pizza Hut.
“As a result he knows all about the needs of the end user, something which I am sure will be of great benefit to dealers when he talks to them about the best way to sell Metcalfe’s products to their customers.”
As well as offering sales advice on Metcalfe’s own manufactured products, Woolmer will also be on hand to provide training and demonstration sessions on equipment from the other leading equipment brands that Metcalfe represents such as Roband, Atollspeed and Edlund.
Richards concluded: “Metcalfe continues to grow and evolve, and in order to ensure that we maintain the very highest standards of service, it is vital that we have the personnel in place to support our dealer partners.
“Creating this new role will give dealers in the east of the country a dedicated point of contact as well as ensuring that Metcalfe’s existing national account manager, Lee Thorndike, can continue to focus on dealers in the west.”