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Event caterers told to up their game

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Kitchen equipment suppliers might want to advise event caterers how to get more from their kit after a poll on the standard of food served up at conferences.

The results of a study released this week claim that both attendees and organisers of events in the UK think venues are offering “unacceptably low” standards of catering.

Almost one in three attendees (29%) and one in four event organisers (23%) share the view that food is the most disappointing element of events in their experience, making it the number one complaint in the industry.

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The research, which was conducted by Warwickshire-based event and conference venue Stoneleigh Park, showed that one in three conference attendees say the food is often tasteless and lacking in flavour. 14% complain of insufficient quantities, 13% think it is spoiled by unappealing presentation, and a further 11% insist that hot food is usually cold by the time it reached them.

One of the major complaints revealed by the study, which quizzed a combination of 750 event attendees and 250 event organisers, was that 27% of event organisers and 42% of attendees feel it’s always the same unoriginal and uninspiring menus on offer at venues.

“The food in the events industry is really not at the standard it should be,” said Sue Hargreaves, catering manager at Stoneleigh Park. “When event organisers and attendees both place it top of their list of gripes there is a real issue. It’s unacceptable in this day and age that event attendees are still being subjected to poor quality food.”

The Stoneleigh Park research revealed traditional English food is the most popular at events (42%), followed by Italian (20%).

Tags : businesscatering equipmentevent caterersevent cateringresearch
Andrew Seymour

The author Andrew Seymour

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