Water filtration specialist European WaterCare is to hold its prices for another 12 months.
This means that the company’s tariffs remain at 2016 levels and marks a change in strategy, as originally the firm was going to increase its prices on 1 April, but decided not to implement this.
Andy Slark, group head of commercial strategy, said: “None of us know how the next 12 months will work out, but we are confident that, in terms of water treatment, we can provide customers with an assured, reliable product and service to enable peace of mind in relation to delivery and response times and confidence in budgeting with our fixed prices.”
The company’s marketing team have redesigned its catalogue and published a new version of this too.
WaterCare’s filters are designed to be 100% recyclable, reflecting its philosophy of becoming the most environmentally friendly water treatment supplier to the foodservice sector in the UK.
Its CTU water filters are claimed to be 100% recyclable and its iX Water filters use a returnable, refillable media insert to reduce plastic waste.
Slark added: “Replacing and fitting water filters to catering equipment is more important than ever to keep customers’ equipment working for longer.”