The European Pizza and Pasta Show (EPPS), has been acquired by fellow foodservice event, Bellavita Expo.
Organised with the support of Vinitaly and Cibus, and in association with PAPA – Pizza, Pasta & Italian Food Association, the two events are said to complement each other to create the largest trade show dedicated to food, drinks, and specialised equipment.
The acquisition is said to result in the largest specialised HoReCa event in the UK and Europe.
The 8th edition of Bellavita Expo London, the largest Mediterranean food and beverage trade show in the UK, will be co-located with EPPS on 22-23 June 2022 at the Olympia London exhibition centre.
The event is aimed at generate a substantial growth opportunity for the UK and European F&B industries with all categories under one roof and in one annual appointment for HoReCa and grocery retail buyers.
In addition to producers of pasta, pizza, flour, kitchen equipment, charcuterie and cheeses, plant based and free-from products, as well as wine and beverages, the exhibition will expand its sectors, adding on artisan bakery equipment and suppliers, shop and restaurant tech services.
Alongside the Bellavita Wine Stage and the European Pizza Championship, the audiences can join the inaugural License To Bake – Artisan Bakery Cup competition. European sommeliers and celebrity chefs will lead the programme of the wine and cooking master classes at the Academy Stage.
The joint event has already confirmed an Ibérica Expo Spanish pavilion.
Bellavita Expo CEO Aldo Mazzocco said: “This is an important and strategic acquisition. It consolidates our leadership in the F&B market.
“Together with the management of Fiere di Parma and Veronafiere and with the support of our European foodservice stakeholders, we will unite and re-launch the industry. Over the next 3 years, EPPS aims to become the largest specialised event in Europe, effectively servicing the F&B sector.”
EPPS MD Stanislava Blagoeva-Duschell added: “We are happy to be part of a much larger family of events. This will give us an unprecedented opportunity to develop new content, to add new industries and enhance the offer to our visitors and buyers.
“We look forward to creating a new and exciting omni-channel platform for all our clients year after year, growing with the industry and for the industry. We are stronger together!”