Leicestershire catering equipment importer Euro Catering Equipment is aiming to expand its presence in the capital by opening its first showroom in London.
The Lutterworth-based firm confirmed today that it has secured a site close to Wembley and said the showroom should be open for business before the end of November.
Initially the showroom will be by invitation only as it is not targeted at ‘off the street sales’ but more for projects and customer concepts.
The 1,200 square foot facility will provide easy access for customers approaching from the North Circular and offer onsite parking.
Tim Charlton, managing director of Euro Catering, said the move was an important development for the company.
“London is a key market for us and this showroom will allow us to show the trade and corporate accounts the product range we offer, and allow them to actually come and see the products in the flesh as well as allowing clients to discuss their particular requirements,” he said.
Euro Catering is best known for supplying commercial cooking products and Charlton confirmed the showroom would include kit from core brands such as Palux, Olis, Giorik, Italforni, Movilfrit, Peva, Arris and CB.
“As well as seeing the equipment, we also hope to have a demo kitchen area up and running shortly allowing customers to try the equipment,” he revealed. “We also are planning to have open days and ‘cook off days’, showing off new products to the trade, key accounts and chefs.”