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Euro Catering aims to up dealer engagement

Euro Catering Mel and Tim Charlton crop
Mel and Tim Charlton of Euro Catering, pictured in the firm’s Culinary Centre in Daventry.

Euro Catering, the supplier of many European and American catering equipment brands, has become a member of the Catering Equipment Suppliers Association (CESA).

The move is the latest in a series of initiatives undertaken by the Northamptonshire-based company as it seeks to deliver added-value to dealers, distributors and design houses within the catering, bakery, retail and hospitality sectors, and deliver its news to them via a new channel.

The supplier feels that being a CESA member will enable it to engage with more intermediaries nationwide, who are working with clients seeking quality equipment, energy savings and on-point commercial kitchen solutions.

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Euro Catering will also seek to generate more visits to its Culinary Centre in Daventry, which has been kitted out as an exhibition hall, so as to inspire the imagination of those wishing to secure the business of end users, whilst also providing a forum for training.

Joining CESA follows the supplier’s 2018 decision to also join CaterQuotes, ensuring that its equipment specifications for over 200 products can be accessed in a user-friendly way by dealers and distributors.

In 2017, Euro Catering also appointed its first distributor sales manager, to ensure that a closer relationship with the trade could be built, to take the company to the next level.

Euro Catering’s Tim Charlton said: “We have numerous ranges that have unique selling points and are constantly finding new ways to promote news of these products. By joining CESA, we hope to work with more dealers than ever, providing them with good margins, first-class service and use-of-equipment training, delivered by our in-house development chef, Darren Massey.

“We have a lot to say and are continually bringing in new products and ranges that we believe can make a big difference in a commercial kitchen, bar, bakery, grab-and-go environment, supermarket or convenience store, or institution. We want to shout about these as much as we can and extend their benefits throughout the hospitality and retail sectors.”

Tags : CESAEuro Cateringsupplier
Clare Nicholls

The author Clare Nicholls

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