Swedish manufacturer Blueblue has formed a separate business to promote its ‘Bluewater’ brand and ‘SuperiorOsmosis’ water purification technology, which turns tap water into healthier drinking water.
The company is officially launching the new entity at the Aquatech trade fair, which is taking place in Amsterdam this week.
Bluewater’s SuperiorOsmosis is targeted at commercial establishments as well as domestic premises, promising to allay fears about the quality of tap water by efficiently cleaning it of toxins, chlorine, germs, salt, toxic metals, nitrates and fluoride, hard water, arsenic and poor taste.
Company managing director, Niclas Wullt, said: “Bluewater’s innovative and exciting technology allows consumers and commercial kitchens to meet their demands for on-demand clean, uncontaminated water direct from their taps,” he said.
“Our SuperiorOsmosis water purification technology has been designed to generate clean water 24 hours a day as and when required, using little energy and reducing the water wastage commonly associated with traditional reverse osmosis systems.”
Bluewater said that “rocketing sales” of bottled water globally underlined the level of consumer fear over the quality of tap water. The Beverage Marketing Corporation says the value of the bottled water market is $50 billion (£31 billion) a year.