Equipment brand crowned export champion


Birmingham coffee equipment manufacturer Fracino has won a national accolade for the level of business it is doing overseas.

The company, which celebrates its 50th anniversary this year, has clinched the UK’s Winner of Winners Award and Outstanding Export Award from the UK manufacturers’ association EEF.

The accolades acknowledge the success of a brand that sells espresso and cappuccino machines to the Italians and engraves a British flag on every machine which leaves its factory.

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The Winner of Winners Award is the highest honour the EEF can bestow on a British manufacturer.

It reflects Fracino’s progress in the export market over the past four years, with international sales now worth 25% of the company’s business. This year it is on course to grow that figure to 33%.

From a virtual standing start in 2008 when Ireland was the company’s only exporting partner, the manufacturer now ships its products to over 50 countries.

Last year the firm invested more than £1m in new machinery and expanded to purpose-built headquarters next to the company’s existing premises.

“These prestigious and high profile awards reinforce our commitment to world class manufacturing, on-going investment and innovation – and are a testimony to the tremendous hard work and dedication of our fantastic team,” said managing director Adrian Maxwell.

Fracino sells more than 3,000 products annually. Customers that use its machines include John Lewis, Costa Coffee, Patisserie Valerie, Druckers coffee shops, Pathfinder pub chains and Greene King.

Tags : beverage equipmentbeverage systemscatering equipmentcoffeecoffee machinesProducts
Andrew Seymour

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