Eloma becomes latest First Choice Group manufacturer partner

Eloma – The right fit. The new JOKER_crop
Parts for Eloma’s latest Joker combi oven range are now available via First Choice Group.

Eloma has become the latest in a series of major catering equipment manufacturers to confirm a master distribution partnership with First Choice Group.

As part of this new agreement, First Choice Group, has become the home of Eloma’s parts, accessories and cleaners in the UK.

The German-headquartered combi oven manufacturer’s range includes the Genius for systematically cooking and baking with ease, the Multimax for straightforward cooking, and the latest Joker, a compact class of oven concept, built on the foundations of modularity, flexibility, capacity and design.

Story continues below

First Choice is investing heavily in up-stocking, and customers, technicians and catering equipment engineers can now benefit from access to genuine OEM parts stock holding for the full Eloma equipment portfolio; dedicated, experienced customer care advisors on hand to offer advice and guidance on the Eloma portfolio; 360° spin images on both the website and app for straightforward parts identification; a complete library of user manuals, technical drawings and install guides; and systematic, flexible logistical solutions including next day delivery as standard.

Steven McLaren, head of manufacturer partnerships at First Choice Group, commented: “Eloma is one of the foremost combi steamer manufacturers in the industry. Building a reputation for exceptional craftsmanship, providing the optimum ‘user-friendly’ solution for caterers across the world and pioneering sustainability through innovative ideas, it is no wonder Eloma distributes equipment globally.

“We are delighted to now be supporting the brand’s customers in the UK, stocking the required genuine OEM parts to keep a kitchen running, reducing downtime, or simply to keep van stocks topped up – and all available with same day dispatch and next day delivery as standard. By using genuine OEM parts, customers can be reassured of full warranty protection on their equipment, while also helping to reduce future downtime in a busy kitchen.”

Paul Hoogenbosch, international sales manager North-West Europe and South America at Eloma, explained: “There’s a reason why First Choice Group is the UK’s largest stockist of genuine OEM spare parts to the foodservice industry – they offer unrivalled service and outstanding logistical support, built on many years of spare parts knowledge and experience.

“As a manufacturer, it was this level of dedication and support that helped us come to the agreement with the Midlands-based team, aligning with the Eloma ethos of putting our customers and their businesses first. We’re delighted that our customers and service partners across the UK will be able to immediately benefit from the service and support that First Choice Group is renowned for delivering.”

Tags : catering spareselomaFirst Choicefirst choice grouppartsspare partsspares
Clare Nicholls

The author Clare Nicholls

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Catering Insight