Catering and hygiene equipment specialist, Elliott’s Hygiene, has linked up with a new B2B foodservice marketplace to supply the catering equipment section of the portfolio.
The Hull-based dealer is providing over 4,600 products from Neville’s Genware brand, including tableware and bar supplies, kitchenware and chef’s knives and racking and trolleys, to the new Turner Price portal.
Family-owned delivered food wholesaler Turner Price’s marketplace gives caterers across the UK instant access to more than 10,000 new products and hopes to stock 50,000 products by the end of the year.
The online portal is powered by the Mirakl marketplace platform, which enables it to blend first-party and third-party products with the convenience of a single point of payment and account management.
Turner Price’s director of sales and marketing said Julian Owen said: “The marketplace model was a no-brainer for us, as we lead the way in digital innovation in the sector and transform wholesaling to deliver the very best service to our customers.
“Like many sectors, catering experiences fast-moving trends and customers want to tap into these, while also having a broader choice of products. Marketplace is changing the paradigm of traditional wholesale and our marketplace, powered by Mirakl’s leading technology and expertise, is unlocking greater revenue, better customer relationships and pushing our business ahead of the competition.”
For the Hull-based company, the marketplace is also expanding geographic horizons as it allows customers to order products sourced from all over the UK. Traditionally, Turner Price delivered to six counties, however through the marketplace the organisation now has the ability to go UK-wide.
Marc Teulières, EVP, customer success B2B at Mirakl, commented: “Turner Price is driving digital disruption in the food and beverage wholesale sector in the UK and the marketplace is already bringing strong results, including record website traffic. Working alongside Turner Price to set up this foodservice marketplace is a strong signal that the UK B2B market is ready to embrace the marketplace model as a means to innovate, drive growth and digitally transform.”