Electrolux unveils dedicated team to bolster leads for distributors

Electrolux Professional’s Center of Excellence crop
Electrolux Professional’s new sales development team will create five jobs at its Luton head office.

Electrolux Professional has launched a dedicated sales development team to help generate more leads for its network of distributors.

The move, which will see the creation of five new jobs at its Luton head office, follows an in-depth survey of its partner network in 2018.

The first two campaigns for the company’s foodservice division, which go live during quarter one, is focusing on Electrolux Professional’s range of green&clean dishwashers, and its thermaline ProThermatic range of boiling and braising pans.

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Darren Lockley, head of region for Electrolux Professional UK and Ireland, commented: “Without our distribution partner network, we simply wouldn’t exist as a business. As such, we place a great importance on their feedback. Following our partner survey in 2018, the overriding sentiment was for more leads, so we have responded with the creation of our dedicated sales development team.

“The team will follow a structured approach, focusing on outbound calling and generating new business meetings for our area sales managers and in turn, our partner network. Ultimately, the investment in this new department underlines the value we place on our partners, and our desire to develop mutually beneficial opportunities for all involved.”

Electrolux Professional has also launched a partner newsletter, which will provide updates on business performance, training, new products, marketing support, Electrolux’s Center of Excellence, and customer care.

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Clare Nicholls

The author Clare Nicholls

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