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Electrolux Professional reopens HQ demo facility

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Electrolux Professional’s Center of Excellence includes an espresso bar.

Electrolux Professional has reopened its Center of Excellence in Luton, incorporating a number of measures to ensure visitors can take advantage of the space in a Covid secure way.

A one-way system has been integrated to ensure that social distancing is possible throughout the site, with both visitors and staff required to wear face coverings at all times. The Center has been certified as Covid-safe by KeyOstas, which should allow the experience to remain both constructive and safe for all.

Visitors are encouraged to bring their own items to the Center for demonstrations across both food and laundry. Hand sanitiser stations are also available at regular intervals to ensure interactions remain hygienic.

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The facility has received upgrades over the last 24 months, including major updates to the training and demonstration facility in order to support Electrolux Professional’s position as a global business partner for food, beverage and laundry. Having first opened its doors in 2013, the Center has regularly hosted dealer and end-user focused events, dedicated to providing all stakeholders with hands-on training and practical demonstrations.

Darren Lockley, head of region UK and Ireland at Electrolux Professional, commented: “The Center of Excellence has always played a significant role in highlighting the capabilities of our products to potential customers, as well as providing ongoing support and training to existing ones. This is something that has taken on even greater importance this year, with the challenges facing a number of our core sectors, including hospitality, healthcare and education, meaning operators are eager to get the absolute most out of their equipment.

“These events – which can be undertaken in line with government social distancing guidelines – are curated by our very own training and development mangers in food, beverage and laundry, who are able to demonstrate the products’ capabilities by combining professional expertise with a detailed understanding of how the appliances work.”

The manufacturer’s product portfolio range is on display at the Center of Excellence, which features a new espresso bar, fully working kitchen and commercial laundry complete with appliances from each product category, as well as meeting and conferencing facilities.

Electrolux Professional’s Libero Point, a portable cooking unit, will also be available to view on site. The Libero Line can be deployed both indoors or outside with a range of tabletop appliances to choose from, including fry tops, woks, induction cooking tops and combi ovens. Such technology could be instrumental in ensuring that diners are able to receive the same high-quality meals they would expect indoors even as venues reopen as exclusively outside service.

Lockley concluded: “Electrolux Professional’s investment in its Center of Excellence highlights its ability to both test and demonstrate foodservice, beverage and laundry equipment. This helps to instil confidence in our customers, allowing for a truly unique hands-on experience.”

Tags : demonstration kitchenElectroluxElectrolux Professional
Clare Nicholls

The author Clare Nicholls

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