Electrolux Professional launches new brand and integrated offer

Electrolux Professional SkyLine Premium S combi oven crop
Electrolux Professional SkyLine Premium S combi oven crop.jpg The Electrolux Professional SkyLine Premium S combi oven will be one of the recently-launched appliances on the manufacturer’s Host stand.

At the Host exhibition (18-22 October 2019 in Milan) Electrolux Professional is officially introducing the new Electrolux Professional brand, replacing the Electrolux logo.

The new brand identity is said to still be recognisable but has a clearer positioning, creating an improved orientation for customers. It is also aimed at demonstrating that Electrolux Professional is the ‘OnE’ global business partner under one brand.

Alberto Zanata, president of Electrolux Professional commented: “This edition of Host promises to be an historical attendance for the company, being the right stage to present some of our latest champions.

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“In addition, our new brand will support us in our work to be the OnE trusted partner offering a full set of best-in class products and superior customer care and innovation. And to make their work-life easier, more profitable – and truly sustainable every day.”

Electrolux Professional will demonstrate its core values and identity, offering visitors an immersive experience of the company’s mission to make the customers’ work-life easier, more profitable and sustainable every day.

This year’s exhibition will allow Host visitors to find out why and how Electrolux Professional aims at being the OnE trusted partner for customers, managing all their operations and creating business value for them, over a lifetime.

The manufacturer feels this will be demonstrated through integrating a wide offer for food, beverage and laundry under one brand; leading the way in designing solutions with sustainability and human centric approach at heart, so that they are easy to use, maintain and service, but also productive, efficient and reliable; helping customers to increase productivity thanks to a web platform to manage their entire operations: products and services will be connected, so that their performance will be visible via real-time access to data; moreover, customers will have one contact point for a lean and effective service.

Ultimately, ergonomics will be on stage. Electrolux Professional is aware that chefs can get the most out of ergonomically-designed kitchen appliances in terms of profitability, streamlined flows, and quality of the workplace. At Host, the company will showcase its 4-star ergonomics certified by ErgoCert.

Throughout the show, the manufacturer will be demonstrating SkyLine, its new ovens and blast chillers range, which is based on the combination of smart technology and human-cantered design.

The SkyDuo allows the oven and the blast chiller to be synchronised and communicate with each other, thus aiming to make the kitchen more efficient.

Also on stand is SpeeDelight, the high speed cooking solution designed to deliver a variety of grab-and-go dishes more than three times faster than traditional appliances.

Furthermore, attendees will be the first in the world to experience the recently-launched range for beverage: a portfolio of professional appliances for hot, chilled and frozen beverages, as well as soft-serve ice cream. With this new offering, Electrolux Professional feels it is able to provide a full inclusive offer to its customers.

Electrolux Professional can be found in hall 2, stand L32 M23 of the Fieramilano from Friday to Tuesday.

Tags : beverage systemsElectrolux ProfessionaleventexhibitionHosthost 2019Host Milanprime cooking equipmentrebrandRefrigerationtrade show
Clare Nicholls

The author Clare Nicholls

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