Electrolux Professional is launching a new virtual event platform, developed to provide a dynamic digital meeting space for its distributors and customers to be inspired.
Today and tomorrow (27-28 October) the manufacturer has invited customers, partners and consultants to experience the new digital platform through ‘On Beat’, an online event where customers can listen in and learn how they can future-proof their business, as the post-pandemic pace of the foodservice industry picks up.
Esther Staskiewicz, vice president global marketing, Electrolux Professional, said: “With the addition of the new virtual event platform we will be able to provide our customers with a modern and dynamic showroom and meeting space, where they can explore our best-in-class products and innovative solutions – whenever it suits them.”
The ‘On Beat’ event covers eight different hot topics all around sustainability, addressed by 20 different speakers. The speakers range from major customers and stakeholders, to Electrolux Professional experts. The topics focus on sustainability, trends, innovation, IoT and the digital ecosystem, as well as hygiene and safety.
The event is taking place just after the Host trade show in Milan concludes – Electrolux Professional did not attend this edition.
Staskiewicz added: “With this new format we have invented our own unique way of staying close to customers, even as international travel restrictions is limiting the possibility to physically participate in the Host exhibition this year. During the digital event, participants will be able to request live demos, contact the experts or book targeted visits on their demand.”