Electrolux today launched its first ever professional-grade cooking system intended for use in a domestic environment.
The Grand Cuisine range of combi ovens, blast chillers and induction zones represents Electrolux’s maiden attempt to break into an ultra-luxury kitchen market estimated to be worth £3.2 billion a year.
Electrolux said it had identified a gap in the market to supply systems that make it possible to “fully recreate” the high-end restaurant experience at home. Its products are used by almost half of all Michelin-starred restaurant kitchens in Europe.
“The launch of Electrolux Grand Cuisine is a decisive strategic move,” said Keith McLoughlin, president and CEO of Electrolux. “Electrolux has a long history of consumer insight- driven innovation and professional expertise. We have the credentials to lead the home-cooking revolution and have moved to meet this consumer need, by further leveraging our professional expertise.”
Electrolux Grand Cuisine comprises nine products: combination oven, blast chiller, induction zone, precision vacuum sealer, gas hob, sear hob, surround induction zone, stand mixer and bespoke ventilation systems. It also includes Molteni, the iconic French-style cooking stove.
Much of the equipment will incorporate the latest interactive touch screen technology featured in Electrolux’s commercial range, while those who purchase the bespoke £65,000 Molteni stove will receive a personal in-home briefing from a top chef.
Traditionally, there has only been limited possibilities to recreate top restaurant experiences at home, as home cooks could not preserve the quality of food or use techniques employed by chefs.