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Electrolux combines catering and laundry websites

Electrolux-website.jpg

Electrolux Professional has launched a new common UK website for both its foodservice and commercial laundry solutions.

Dealers and customers will now be able to find both foodservice and commercial laundry content in one location online, which the company says will be particularly useful for those in need of products across both areas.

The move is a natural step for Electrolux following the decision to bring its foodservice and laundry divisions under one roof earlier this year.

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Previously, its foodservice arm operated out of Birmingham but both divisions are now based in Luton, where they have a showroom that displays the latest innovations across the combined product range.

The revamped website allows online users to navigate by product type or solution required, as well as gain access to a log-in area where they will be able to obtain technical documentation and exclusive product information.

It will also host news, event information, video training and case-studies.

Doug Walker, head of region for Electrolux Professional in UK & Ireland, said the move would improve the experience for existing laundry and foodservice partners.

“We wanted to launch a new website that was centred on our customers and their needs. Out of this we have developed a website that is informative, content rich and simplifies the customer journey. The site is incredibly easy to navigate, regardless of whether you are a chef looking for the latest information on combi ovens or a facilities manager looking for hygiene and care laundry solutions.”

Tags : catering equipmentElectrolux ProfessionalfoodserviceonlinePrime cookingwebsite
Andrew Seymour

The author Andrew Seymour

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