The sales director of shelving and storage equipment manufacturer EAIS (East Anglian Installation Systems) has set himself a charity challenge to climb Mount Kilimanjaro.

Danny Boore will be setting off for the highest point in the African continent on 28 September, along with three friends.

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“I live in Norfolk which is not exactly a perfect training ground for such an event as most of the time I’m below sea level,” he joked.

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However, the reason behind the trip is very serious, as tragically his friend Stephen Thrower’s daughter Megan drowned in 2010, aged just 6, while on a family holiday.

From this, Thrower created the charity Megan’s Challenge, and he will be one of the team heading for the highest freestanding mountain in the world.

Boore detailed: “Megan’s Challenge was set up in order to not only remember Megan but also to try and generate something positive out of what was a devastating situation.

“Over the last few years it has been able to help lots of individuals as well as organisations, with donations raised for a wide range of challenges.”

For the Kilimanjaro trip, all of the costs of the flights, equipments and guides are being covered by each challenger, so Boore detailed that 100% of donations will go to Megan’s Challenge and the good causes it supports.

To make a donation, click here.