Devon-based coffee machine distributor Sanremo UK has expanded to the periphery of the capital by opening a showroom in Watford.
Branching out from its scenic West Country base, the new facility is designed to make the brand easily accessible to businesses and baristas in and around London.
The showroom is located close to Watford train station, with easy road access from the M4, M40 and the M1.
A selection of Sanremo’s handcrafted espresso machine portfolio are displayed and available to test and try, including the Verona TCS and Roma TCS models.
Andrew Tucker, managing director of Sanremo UK, said: “We are extremely excited to be able to showcase our machines to a wider audience through our new London showroom. You really need to see them ‘in the flesh’ to appreciate the finish, as well as how exceptionally well they make coffee.”
Sanremo UK is the sole importer of Sanremo espresso machines to the UK and one of the biggest distributors of Sanremo kit in the world outside Italy.
Sanremo UK sponsors the UK Barista Championships (UKBC) and its machines are being used in the competition for the 5th year running. The regional heat stage of the competitions is underway, with the final heat taking place over Easter weekend.
The top 20 scoring baristas are going through to the semi-finals at The London Coffee Festival, with the final taking place on 28 April.