Dealers flock to first ever Wexiödisk UK conference

15 dealers joined Wexiödisk for its first UK conference, at First Choice Group headquarters.

Swedish warewasher manufacturer Wexiödisk has delivered its first ever UK dealer conference, titled ‘Swedish Brilliance’ at the state-of-the-art training facilities at the First Choice Group in Cannock, Staffordshire.

The 2-day event, which saw a total of 15 dealer partners join executives from First Choice Group and Crystaltech to understand more about the brand’s range of warewashing technology.

John Shepherd, UK and Ireland country manager at Wexiödisk, along with Magnus Titusson (MD), Henrik Florentzson (sales and marketing manager), Lisa Rosqvist (communications manager), Per-Anders Ahlgren (aftersales service manager) and Andreas Engstrom (area sales manager) presented an overview of Wexiödisk, detailing sales and future forecasting, an update of the equipment portfolio and plans for the future.

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John Whitehouse, MD at First Choice Group and Derek Maher, MD at Crystaltech each delivered their own presentations on their respective businesses and the support that is now available to Wexiödisk dealers, partners and customers. Group led sessions provided the opportunity for hands-on service and maintenance training with a number of Wexiödisk appliances, while feedback was sought on ways in which the company can continue to deliver a comprehensive service across the UK.

Wexiödisk’s Shepherd commented: “Having partnered with First Choice Group for spare parts sales and distribution in 2018, we’re delighted to have the opportunity to use the company’s head office for our first ever UK dealer conference.

“It’s rare to have all our dealer customers together in one place, so we were delighted to be able use First Choice Group facilities to provide an update on our company, discuss the First Choice Group and Crystaltech offering, showcase our latest equipment and deliver enhanced hands on training with some of our most popular machines.

“The First Choice Group site provided the optimum location to host the dealer conference with dedicated facilities, break-out rooms and catering facilities for all.”

Founded over 45 years ago and based solely in Sweden up until 2013 when its UK operation was launched, Wexiödisk is a member of the Ali Group Company and began its partnerships with First Choice Group and Crystaltech in June this year.

On hosting the dealer conference, Steven McLaren, commercial manager at First Choice Group added: “Wexiödisk is an important partner of First Choice Group and we supply only OEM parts to their customers here in the UK.

“As partners, we see ourselves as an extension of the Wexiödisk business and we were thrilled to welcome executives from Sweden and the company’s dealer network to our site here in Cannock, providing them with full use of our training and conference facilities.

“It was a fantastic 2 days, where together, we shared and generated a range of new ideas that will harness the ‘Swedish Brilliance’ of Wexiödisk and drive its business to new heights here in the UK.”

While Whitehouse concluded: “We are so proud Wexiödisk hosted its ‘Swedish Brilliance’ event here at First Choice Group in Cannock. It was great to have been up close with the latest equipment, together with the dealer network, covering service and parts, alongside marketing and design.

“Wexiödisk UK treated all attendees to a lovely networking dinner on the evening, and the 2 days have shown its continued commitment to the UK’s market. On a personal note, working with Wexiödisk UK is a real privilege and we hope to help make a difference to the catering equipment sector through increased spares availability and service kit supplies.”

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