Vision Commercial Kitchens is looking to build on the success it has enjoyed in the garden centre market by sponsoring a special section of the Glee show in Birmingham later this year.
This year’s September event, which targets retailers of garden products, will feature a new food and catering zone, which has been developed in association with Lancashire-based Vision.
The area will be divided into two distinct zones providing expert advice on how to develop a catering offering within a garden centre, as well as assisting those with existing on-site facilities to further develop their potential.
Vision’s marketing manager, Siobhan Teader, says the company is excited about deepening ties in a sector that has been extremely fruitful for it in the last two years.
“We’ve seen a significant rise in the number of garden retail outlets adding a coffee shop or restaurant to their offering. In fact in 2010/11 alone we transformed over 26 garden centres, helping them to maximise the profit boosting potential that catering can provide.”
She added: “We have no doubt that this new feature at Glee will be an essential part of the show’s offering, and we’re incredibly proud to be part of its development.”
Research shows that garden centres saw more than 55 million visits to garden centre cafes last year, an increase of 19 million in the space of just three years.
Glee’s event director, Nick Davison, said: “Catering now plays a significant role in the garden retail sector, and is something that looks to set to continue its rise in popularity. The Food & Catering Zone has been specifically developed in response to this growing demand.”