Dealer AIM flourishes with ‘customer first’ ethos


AIM Commercial Catering is celebrating a decade in business this month — a milestone that goes a long way to endorsing the ethos of an honest, reliable and friendly service pinpointed by its owners when it was formed 10 years ago.

The Cinderford-based outfit was set up by catering engineers Andy Warren, Ian James and Mike Boulton in November to offer customers a one-stop catering equipment service complete with planned preventive maintenance contracts and bespoke repair work.

Since then it has also launched an online shop selling equipment from brands such as Lincat, Maidaid, Gram and Foster.

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While AIM’s originally set out to focus on the Gloucestershire market, its geographic remit has widened as the company has grown.

“The business has been based on the foundations of honesty, quality workmanship and realistic pricing with integrity and, over the years, we have maintained a strong foothold in the catering repair sector, “James told the Gloucestershire Echo.

“Although our main focus was local businesses in our early years, our success has taken us into Wales, through Somerset, Oxfordshire and as far east as Berkshire and Buckinghamshire. We have some major players as established clients, including leading independent schools, many of the colleges in the University of Oxford and top Care Home Trusts within the Home Counties.”

He revealed that AIM has even joined forces with a coffee roasting house in the Forest of Dean and a British coffee machine manufacturer to offer a quality coffee offer based on 100% organic Arabica beans, Fairtrade and Soil Association-accredited, and an organic hot chocolate offer to current and new clients called Kaldi Coffee.

“While consolidating and developing our client database even further through our initial company values, our future will strengthen through diversity such as our quality coffee offer, Kaldi, which integrates extremely well into our core business,” said James. “Each member of our small team understands that if you love what you are doing and always put the customer first, success will evolve naturally.”

Tags : catering equipmentdealersDistributorsservices
Andrew Seymour

The author Andrew Seymour

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