Dawson Foodservice Equipment has revealed that its presence at Hotelympia next year will mark the biggest commitment to a trade show in its history.
Although there are still five months to go until the exhibition begins, the company has begun making preparations to ensure it will have plenty to shout about.
Dawson said it has taken three stands at the event, in order to accommodate key catering equipment launches that it has planned for 2014.
The company remains tight-lipped on details at this stage, but its main Dawson stand will feature new innovations from Mareno, Rosinox and the Comenda AC3 range of rack machines, while separate stands have been booked for the Rendisk and Lainox brands.
A new range of combination ovens from Lainox is expected to be launched during the event.
Marketing manager Glen Crossland confirmed the show forms a major aspect of its product roll-out strategy next year. “This is our flag in the ground to show we are serious about innovation and the launch of our new ranges,” he said.
Meanwhile, Dawson has also recently been made an approved service provider by CESA — a status that is understood to be held by only a select number of companies.
The endorsement is designed to reflect the high levels of service, knowledge and experience provided by the service team.