Cuppone pizza ovens will only be available through selected dealers in future after UK agent Linda Lewis Kitchens today outlined plans to create an exclusive sales channel for the brand.
Oldham-based LLK has almost surpassed the volume of Cuppone sales it did last year with three months of the year still remaining, but it feels the long-term ambitions of the high-end Italian brand will be better served through the formation of a dedicated dealer network.
It hopes the move will increase customer loyalty and bring added value to the Cuppone brand.
The dealer network will comprise of distributors that can offer exclusivity to the entire range of Cuppone pizza ovens and other Cuppone pizza equipment, including dough mixers and pizza presses.
Founder and managing director, Linda Lewis, said: “Over the years, the Cuppone brand has earned the respect and the reputation as one of the leading pizza equipment manufacturers. As such, it deserves to be distributed only by those dealers who are firmly committed to these superior products and who recognise the value in the Cuppone brand.”
Lewis noted that while the Cuppone range will now only be accessible to selected dealers, LLK’s general range of catering equipment products remain available to everyone.
The company intends to support the dealer network with specialist service partners nationwide to cover designated areas. These partners will be responsible for holding spares stock for Cuppone and providing warranty and service work, as well as repairs outside of the warranty period.