Specialist bakery equipment supplier Creeds (Southern) is bidding to strengthen its offering in the catering equipment sector.
The company has recruited Barrie Webster, formerly of Catering Foodservice Solutions, to represent their interests in the north of England.
Webster, who served as senior sales manager at CFS, will be responsible for developing and expanding the catering equipment offer.
“I am looking forward to growing the range of equipment Creeds offers its clients front and back of house, but also introducing Creeds and its expertise to the wider catering markets,” said Webster. “They have a great range of products which are perfect for the growing trend in offering in-house baked breads and fresh desserts.”
Webster has worked in sales for major catering equipment manufacturers and distributors for a number of years, including Ali Group division temp-rite international, Enodis and Lockhart. He originally started in the industry as a chef.
Creeds is based in Aylesbury, Buckinghamshire, and has served the bakers and confectioners sector for more than 50 years.
Webster will begin his new role on April 8.