The new owner of bar design and fabrication company, Concept Bars, has revealed his long-term ambitions for the business, including plans to launch multiple products and win more contracts.
Concept Bars’ founder, Ian Gillings had run the company for nearly three decades before his departure in July 2019. The business was then taken over by longstanding foodservice professional, Neil Coombes.
Coombes, who joined the West-Yorkshire-based company in 2014 as commercial director, said he wants the business to become the go-to bar manufacturing specialist under his leadership.
“We’ve got a great brand and great product and I see Concept as a leader and ambassador for the bar design and manufacturing industry,” he said.
“In the office, there is a renewed energy because there is a roadmap moving forward. Concept has an exciting future ahead.”
As the new owner, Coombes has focused on adopting a more proactive approach to winning new business, bringing more contractual business in.
Since taking over the company, more contractual trade has been retained alongside the long-established loyal customers.
Concept Bars will soon have a new website and a grown presence across all social media platforms. But this will not replace the face-to-face, consultative and informative approach clients receive, the company said.
Coombes, who is no stranger to the catering equipment industry, started out in the sector in 1985, working for the then Peter Nisbet Catering Equipment in Bristol, as a sales representative.
He then changed career paths swapping selling bar equipment to operating it, running several pubs and hotels across the country.
It was 2001 when Coombes made the move back into the catering equipment industry. He worked as a sales manager; national account manager; national sales controller and then director of sales at three well-known suppliers. He then made the progression to director at Concept Bars.