Commercial Kitchen, the UK’s dedicated event for the entire catering equipment industry, is well on track to feature over 100 exhibitors when it returns to the NEC Birmingham next June.
Over the last few months, since its successful second edition, exhibition space has reportedly been selling at a fast rate. Around 70% is now sold, says organiser Diversified Communications UK, with some of the UK’s biggest catering equipment suppliers and manufacturers already on board.
Recently confirmed new exhibitors include The American BBQ Company; Precision Refrigeration; kitchen ventilation and extraction expert CK Direct; floor cleaning equipment supplier Rotowash; S&S Northern, which designs, manufactures and supplies gas safety systems; flooring and wall cladding specialists Altro; and DC Warewashing and Icemaking Systems.
Bob Wood, director of DC Warewashing and Icemaking Systems said: “From all we have heard, Commercial Kitchen is a fabulous event that showcases the very latest equipment innovations all under one roof. Technology and innovation are very important factors we look to when developing our machines, and we are very excited to be a part of the 2018 event.”
Rebooked exhibitors include Adande Refrigeration, Clifton Food Range, Gamble Foodservice Solutions, MCS Technical Products, Meiko UK, Multivac UK, Panasonic, Purified Air, QCR Recycling Equipment, Regale Microwave Ovens, rexmartins, Roller Grill, Space Group, TME Thermometers, Unox UK, Viessmann Refrigeration Systems, and Welbilt.
Many of these returning names also opted for larger stands to boost their brand presence for 2018. Meiko is one of them, with regional sales director Peter Nimmo calling Commercial Kitchen 2017 “a great show”.
“The footfall [was] fantastic with lots of good leads. On the morning of the first day alone, the number of contacts I spoke to would have taken 2-3 months to contact!” he said.
Regale is also looking forward to the 2018 show. Summing up the microwave supplier’s exhibiting experience, MD Patrick L Bray said: “We achieved the best results of any trade show that we have ever attended.”
Commercial Kitchen’s event manager Katie Tyler added: “It’s all about quality. And the quality of our visiting buyers is exceptional.
“The numbers really do speak for themselves: over 40% of our visitors in 2017 were top-level buyers, including owners, CEOs and MDs. 35% carried purchasing power for a multi-site, chain or group operator. Around one in four boasted an annual spend over £1m. These are exactly who our exhibitors want to meet and the high demand for our 2018 show certainly reflects this.
“It’s been a busy few months for the Commercial Kitchen team already, with lots of interest from exciting new suppliers looking to reach this important market. We look forward to announcing more details soon,” she said.
Diversified UK is also expecting to welcome over 2,000 attendees for 2018, among them distributors and senior equipment buyers. Commercial Kitchen returns to the NEC Birmingham on 5-6 June 2018.