Classeq hires commercial chief from Oz operation


Commercial warewashing brand Classeq has named Brett Duffy as its new commercial manager. His primary goal will be to drive brand growth and increase awareness of the firm’s product range.

Duffy’s day-to-day role will involve developing sales leads, increasing awareness of the Classeq range of warewashers and marketing its Eau de Vie and Ice-O-Matic machines.

He will also be in charge of developing a new website for Classeq and working across marketing and social media channels.

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Duffy knows all about Classeq’s offering having worked as national sales manager for the company and its parent Winterhalter in Australia.

He said: “I’ll be responsible for helping identify strategic, commercial opportunities to aid future growth and development. This will involve looking at our sales approach, working closely with existing customers and fine-tuning our communications channels to gain further exposure and build on the success of the brand.”

Duffy will be based at the company’s headquarters in Milton Keynes.

Nick Burridge, sales director at Classeq, added: “Brett delivered great results for Classeq in Australia and his strong consumer knowledge and his ability to develop and roll-out positive strategies will be pivotal in ensuring the future success and fresh approach of the company. Brett has a fantastic knowledge of Classeq and I’m confident his creativity and international experience will greatly benefit the team.”

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Andrew Seymour

The author Andrew Seymour

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