Classeq creates new filtered water brand

Classeq’s Eau de Vie licence will be concluding at the end of December.

British warewashing brand, Classeq, has developed a new unified international brand name for filtered water bottling systems and accessories: EauVation.

In line with the company’s worldwide expansion of water products, the new brand will come into effect from 1 January 2019.

The ‘EauVation’ name will be fully adopted across the UK, and the introduction of the new brand aligns to the culmination of the Eau de Vie licence, which concludes at the end of December 2018.

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Classeq, which is part of the Winterhalter group of companies, stated that it is still committed to service, investment and innovation, and reiterated that there will be no change to operational or contractual processes. All customers will be visited early in 2019 to conduct a system health check.

EauVation paid tribute to Eau de Vie for the contribution it feels the brand made in bringing sustainably sourced water to the table in the UK, and through Classeq’s own team, in driving awareness and supporting a shift in out of home behaviour in the delivery and consumption of freshly purified water to support ethical sourcing.

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