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Charvet shakes up sales department

ben aird aug 20 1 2250_v2 cropped crop
Ben Aird is now Charvet UK’s national account manager.

Charvet UK has reorganised its sales department with a new hire and a promotion.

The firm has appointed Ben Aird as national account manager while promoting Gary Allen from sales development manager to sales manager.

Charvet UK MD Wayne Cuomo said: “I am delighted to welcome Ben to Charvet. As an ex-chef and a highly regarded sales professional, Ben will take the Charvet message to the national account market.

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“This is a difficult time for the hotel, restaurant and contract catering industries and now more than ever, these caterers will plan their equipment purchasing with the utmost scrutiny and that suits us at Charvet and by extension, our distributor partners.”

He continued: “Charvet has and will always work with distributors; we never go direct. We make heavy-duty, long-lasting equipment that is capable of taking any punishment chefs can throw at it. Our existing customers know that Charvet equipment is easily maintained, reliable and that it can be refurbished with new cooking modules as necessary, which is what makes Charvet such excellent long-term value.”

Aird has much experience in the catering equipment sector, having had stints at Unox UK, Sous Vide Tools and Adande Refrigeration.

He commented: “Many thanks to Wayne for this opportunity. Charvet UK has been on my radar for some while and the reason to join Charvet now is quite simple really. Charvet has decades of experience and are able to take the heritage of the entire product range, including ranges that continue to work in kitchens for over 20 years, and put this into a product range that fit the business models of the ever evolving modern professional kitchen.

“Since early July, over the next few months and moving in 2021 the operations in kitchen across all sectors of the hospitality sector will have been and will continue to be tested. The Charvet product range offers a solution to all areas of any professional kitchen even as these kitchens evolve and adapt to whatever changes are required.”

On Allen’s progression in the firm, Cuomo said: “Congratulations also to Gary Allen, who is promoted to UK sales manager as recognition of his hard work and professionalism. Gary has helped the company grow in size and capability and he will drive the company forward to further success.”

Allen himself added: “Using face to face presentations and numerous trips to the Charvet factory in France and our showroom in the UK, consultants, kitchen houses and distributors have come to know that Charvet is a high-quality long-lasting product, with excellent technical support.

“Given the tough time for the industry at the moment, Ben’s appointment is a positive signal for the future.”

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Clare Nicholls

The author Clare Nicholls

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