CESA has revealed its support package for UK companies participating in the GulfHost 2020 exhibition at the Dubai World Trade Centre, from 6-8 April.
The association is once again running the UK Pavilion, and it is aiming to help UK exhibitors to get maximum benefit from taking part.
Chair of the CESA Export Group, Steve Goodliff, said: “The UK Pavilion is in the same position as 2018, which is excellent news at it was very popular with our exhibitors.
“GulfHost specialises in catering and serving equipment and tableware. This focus means visitors know exactly what they can expect, and previous shows have attracted over 20,000 buyers.”
Stand space costs £643 per metre2, excluding add-ons such as insurance. The CESA package includes stand construction with an enhanced shell scheme featuring what the association feels is an attractive design, lockable counter, carpeting, name board, lighting, power socket and table and chairs.
CESA personnel will be on hand before and during the show, to help with any technical or other issues, and the association will be running a dedicated communications campaign on behalf of UK exhibitors to attract visitors to the stands.
Steve Kirkby is sales director, UK and Middle East, for Tablecraft, which exhibited at last year’s GulfHost. “The CESA package made it easy to attend,” he said. “Everything flowed smoothly and was managed well.”
He was also pleased with the show itself. “We were breaking into the ME market at the time and the show put us in touch with people from all sectors of the catering market, at all levels,” he added. “We were able to get first hand feedback on our distributors and our products, including their place in the market. GulfHost helped us develop our business in this region.”
The UK Pavilion is open to any foodservice equipment or tableware supplier involved in exporting from the UK, whose products or services originate substantially in the UK. CESA members and non-members are eligible to apply for the package. Members receive a discount on their booking.
Goodliff concluded: “In the past CESA has managed to secure TAP (Tradeshow Access Programme) grants from the Department of International Trade, to help participating companies. We will apply for these again in the new fiscal year – if successful the value is £2,500 per qualifying exhibiting company.”