CESA has launched a new version of its website, designed to make it as easy to get the latest knowhow and foodservice equipment industry insight.
The most obvious change is the fresh, modern look of the site. “The site has been totally reengineered, from the ground up,” said Adam Lawrence, marketing manager of CESA.
“It needed updating, to more accurately reflect CESA’s approach and the work that the association is involved in. We want to extend CESA’s reach beyond our members and create a go-to destination.
“Key to achieving this is making CESA and the work we do more accessible. We have made it easier for members to join product groups and committees, whilst we have also opened up the invitation to non-members who want get a taste of how CESA works.”
Under the surface, the design emphasis has been on using the most user-friendly software systems possible. Experienced foodservice operators and those new to the industry will find ‘open access’ areas where they can source detailed information about every aspect of foodservice equipment.
For members there are password-protected resources with what is designed to be important, valuable and relevant content, ranging from insight on upcoming legislation to information about training opportunities.
The CESA website also has a fully searchable database, CESADEX, to ensure users can get the information they want, easily and quickly. Also included within this is a glossary of terms linked to terminology featured in the association’s CFSP training programme.
Lawrence added: “The ‘soft launch’ feedback has been very positive. Our testers have been impressed by the look, speed and clarity of the site.
“We’d welcome comments from users, so that we can refine the site to create a resource that truly reflects the needs of the industry, for both equipment suppliers and foodservice operators.”