CESA has revealed that the theme of its conference this year will be ‘Teamwork Makes Great Business’.
With this in mind, the keynote address of the event will be from someone who was surrounded by teamwork in his role as a top-flight football referee: Howard Webb. He retired in 2014 and until recently was performance director for England’s professional referees – he’s just become head of refereeing at the Saudi Arabian Football Federation.
Webb’s participation is also apt considering the conference will be held nearby the national stadium, at the Hilton London Wembley Hotel, on 12 and 13 November.
CESA feels that the theme underlines the increasing collaboration between manufacturers, suppliers and operators to meet the challenges the industry faces and, once again, it is running the conference in association with the FCSI and the BHA, in addition to the Cedabond and ENSE buying groups.
The event’s focus will be on the business of the foodservice market, and specifically the influence of current trends, drivers and legislation relating to the foodservice sector, with specific items related to catering equipment. It also delivers the opportunity to network with some of the leading players, including manufacturers, distributors, consultants and operators.
The organisers have also scored a coup by persuading Evan Davis to be the 2015 conference maître d’. As a presenter and economic commentators on the BBC, Davis is currently to be seen on Newsnight and Dragons’ Den. As well as facilitating the event he’ll be delivering the first presentation of the day, with an analysis of the economy.
Presentations include Martin Caraher, of City University, on food trends and their impact on equipment design; and an overview of public procurement by Darren Byford, business manager food at YPO. Other high profile speakers will be announced in the near future.
The Conference will also give an update on CESABIM, presenting a range of new features designed to make it easier for manufacturers to be part of the database and for designers to use it.