Certa Cooking Equipment has increased its stock of Adventys induction equipment in order to meet the rise in demand for the products and to ensure that it is well prepared to serve the dealer market whatever the outcome of the current Brexit situation.
Dan Loria, director of Certa, said: “When we took on the Adventys brand a key part of our strategy was to increase the range of its equipment available to the UK dealer network including products not previously offered, such as the outstanding heavy duty range, and we are delighted to say that this has had a very positive effect on sales.
“This, along with the ongoing uncertainty surrounding Brexit, has prompted us to up our stock levels in order to ensure that dealers can be confident of meeting their commitments to their end user customers.
“It is clear from talking to dealers that supply chain and logistics are two of the biggest concerns that they have surrounding Brexit. We already have these angles covered thanks to our sister company Certa Logistics and we will be drawing on its extensive warehousing facility to accommodate the additional Adventys stock.
“And, whilst we have taken these steps with our current customer base in mind, we would also welcome contact from any other dealers concerned about their current arrangement with regard to induction cooking equipment.”
Loria further revealed: “To further support our dealer network, and give them a competitive edge, we have re-written the Adventys warranty and service terms, offering back to base repair wherever possible, thereby ensuring that dealers have a loan unit that they can provide to keep the end user operational.”