A ceramic grill barbecue brand is stepping up its plans for the UK market by casting its net in search of a “small number” of distributors interested in taking on the range.

Monolith Grill UK claims that ceramic grills are popular with chefs due to their consistent cooking results, but up to now there has been a high barrier to entry.

However, it claims to offer a product that will be as price competitive as anything on the market thanks to a combination of German design and traditional Chinese ceramics manufacture.

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Mike Joslin, director of Monolith Grill UK, said: “The pricing of this range is so competitive that we know it will be a huge hit. It will appeal not only to operators who already cook on barbecues but also those who had previously considered a ceramic kamado, but were put off by the cost.”

He added that his main priority was to find a limited number of distributors interested in taking on the range. And he insists the potential financial rewards are attractive.

“We are looking for a small number of distributors to work with, throughout the UK and Ireland, and we will be able to offer them a very, very interesting profit potential,” he said. “100% of our sales will go through the distributor network, so we are looking for companies who will proactively help us develop this exciting new product range.”

The Monolith Kamado Grill is ovoid in shape, with a flattened bottom, and comes in the brand’s signature black colour, although it is also available in red.

There is a choice of three sizes and a wide range of accessories, making it the ideal all-year barbecue for direct grilling, indirect grilling, baking, drying and smoking.

Joslin said the company was starting the distributor recruitment campaign now to maximise potential sales for summer 2015. Prospective partners will be offered a full support package including customer training and demos, he added.

Interested parties can find more information here.

Tags : catering equipmentkitchensManufacturersProducts
Andrew Seymour

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