Cedabond to reveal strategic plans in February


Catering equipment buying consortium Cedabond intends to share its 2013 growth plans with the industry next month now that it has a full-time chief executive in place to run the organisation.

Phil Martin was installed as Cedabond’s new head at the end of last year and since then he has been meeting with suppliers and members with a view to formulating the organisation’s direction.

Cedabond executives are expected to meet at Hospitality next week to define their strategy going forward, after which time Martin will update the industry.

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He confirmed to Catering Insight that he plans to issue a “statement of focus” for Cedabond in February.

Martin said his first few weeks in the role had involved getting to grips with the current way that Cedabond works and seeking input from key members.

He is confident he can use his experience of the industry to take the consortium forward.

“I have been in the catering industry most of my working life and in the equipment industry since 1984,” he said. “The role appealed to me as Cedabond has been around and respected for many years. It has had a tough time over the last couple of years and felt I could bring it back to where it should be as a market leader. I also felt I could make some significant changes to deal with the challenging market.”

Martin began his career with WM Stills before transferring to Hobart after it acquired the business.

In 1998 he joined Compass Group to head the contract caterer’s equipment purchasing division before moving onto the AGA Group and later setting up his own company. Prior to joining Cedabond he was working for Uxbridge-based foodservice equipment importer Equipline.

Cedabond classifies itself as a buying and marketing consortium of more than 60 catering equipment distributors in the UK. Members enjoy trading agreements and the benefits of collective bargaining with around 40 suppliers.

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Andrew Seymour

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