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Cedabond holds distributor day at First Choice facility

Cedabond First Choice distributor day crop
Cedabond and First Choice executives with attendees from yesterday’s Distributor Day event.

Bringing together more than 30 members, manufacturers and suppliers, the first Cedabond Distributor Day took place yesterday, Thursday 2 December, hosted by First Choice in Cannock.

The one-day event saw dealers and distributors come together to share best practice, identify new business, network with colleagues and industry counterparts, understand the latest from Cedabond and speak with suppliers including EPAS, Foster, Jestic, MKN and Maidaid.

Cedabond, a national buying and marketing consortium for the catering equipment industry, has more than 140 equipment distributors as members, as well as agreements with over 80 major suppliers, including First Choice Group.

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The first distributor day saw delegates divided into groups, with each group spending time in three supplier areas – cooking, with Jestic and MKN – refrigeration, with Foster – warewashing, with Maidaid and EPAS. The groups rotated throughout the day to ensure delegates could speak to each supplier.

Making use of the dedicated First Choice Group training, conference and event facilities, the Cedabond Distributor Day also included lunch in the on-site restaurant and concluded with an optional tour of the facilities.

Cedabond commercial director Mark Kendall reported: “The event yesterday was a great success with our current members and new ones joining us to get the opportunity of a deep dive into products and services provided by our much valued and diverse supplier portfolio. Members got to see new products and new ways to market their unique services to their individual end users.

“First Choice is a great central location with excellent facilities and the team delivered a fantastic day.”

Looking ahead, he added: “We will continue to drive this initiative forward with our upcoming much-awaited Innovation Day Live on 28 April, where members and suppliers will interact on a larger scale with a networking dinner in the evening.”

First Choice’s head of marketing Julian Fisher, commented: “It was another great industry event at First Choice. We are striving to be proactive in the hospitality industries recovery by working with our supplier and customer partners to stage safe events in our purpose-built facilities.

“We were proud to be supporting our partners at Cedabond by hosting their first distributor day. Bringing together dealers and distributors as well as manufacturers and suppliers, the event was a fantastic day of networking, exchanging ideas and driving innovation for the sector.”

He underlined: “Cedabond took the decision to use the First Choice conference and event space to host their event due to the flexibility, central location and the facilities on offer. Used by many manufacturers, suppliers, dealers and distributors throughout the year, watch this space for even more exciting events in 2022 and beyond.”

Cedabond’s Distributor Days are set to become a quarterly event in 2022.

Tags : Cedabonddealer dayeventFirst Choicefirst choice group
Clare Nicholls

The author Clare Nicholls

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