CEDA ventures into e-learning


CEDA has partnered with Maguire Training to introduce an e-learning platform in response to members’ requests for low cost, flexible training programmes.

Modules available comprise leadership, management and supervision skills, commercial awareness, sales and customer service, negotiation, marketing, presentation skills, communication, time and planning skills and health and safety considerations.

The video-based content can be accessed online through devices from PCs to smartphones, and full monitoring and reporting will be available. CEDA partner videos will also be available to view.

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One user subscription would usually cost £199 + VAT for 12 months, but CEDA has given its members free access for all of their employees for the first year.

Adam Mason, CEDA’s director general, commented: “Associations have an obligation to promote their industry by attracting school leavers and new blood from other sectors, developing the current workforce and retaining skills. When people get to retirement age, we should seek to retain them to act as mentors for the next generation. This is all part of CEDA’s short-, medium- and long-term education, learning and training strategy, mainly for members, but for the benefit of the wider industry.”

Therefore CEDA will be undertaking a membership and wider industry survey about skills gaps over the next 6 months. It will analyse the information to produce a development strategy.

“This will be the most comprehensive survey that’s taken place in this industry,” said Mason.

“We are going to focus on three aspects: promotion, development and retention.

“It’s a lofty ambition and it will take time to deliver in its entirety. But if we get it right we will have an attractive industry that people want to stay within.”

Mason challenged his members to prove that the e-learning portal works, and if the response is high enough, CEDA will look into investing further and expanding the range of subjects, possibly including technical and servicing skills.


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Clare Nicholls

The author Clare Nicholls

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