CEDA to develop 5 year strategic plan


The CEDA board has agreed to reach out to members, partners and the wider foodservice sector to develop a comprehensive 5 year strategic plan to guide the association towards an overarching goal of being the primary destination for complete foodservice design and equipment solutions.

“The process started with approval from the CEDA board at a recent board meeting and it has been agreed to speak to all members, partners and the end-user market to gauge what they want and expect from CEDA and CEDA members,” commented Adam Mason, CEDA director general.

Market research is already underway, consulting with the foodservice sector focusing on why end-users work with, or should work with, CEDA members. This will be bolstered with CEDA’s own consultation and research involving members, partners and buyers to produce a range of goals, tasks and objectives to form the CEDA strategic vision that will be the core of the plan.

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Mason added: “We will launch the CEDA Development Strategy at the 2016 Annual Conference at St George’s Park and it will be a fluid document that responds to changing business factors and the issues faced by our members, partners and the wider industry we are in. We will ask questions of the industry and then deliver solutions for the industry, placing CEDA at the heart of the foodservice equipment sector in the UK.”

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Clare Nicholls

The author Clare Nicholls

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