Adam Mason, CEDA director general, revealed a 22-point action plan for the association’s future at this year’s annual conference on 14-15 April at the Hilton St George’s Park Hotel.

This followed the largest review and consultation in CEDA’s history, engaging its members, partners, end user associations and more than 1,000 operators.

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Mason detailed: “What we have discovered is in part positive but degrees of apathy and confusion exist both within the membership and the wider industry.

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“Members want a greater emphasis on skills and learning, more business support, greater exposure to customer, a stronger voice and enhanced terms from suppliers, plus they want CEDA to give them more competitive advantages.”

Therefore the action plan has been created to address these points and will include producing a new CEDA directory for its members and partner companies; working with the University of Coventry to research and analyse the supply chain and produce a management report.

Plus developing a series of industry-specific training modules and accreditations to cover all aspects of dealers’ businesses such as sales, design, BIM, estimation, service and project management; launching the CEDA Professional Development accreditation that rewards individuals within member companies who undertake continued learning, training and development activities; and creating a formal mediation mechanism for its membership and supply chain.

“If we can protect and grow current revenue streams then we can deliver every single action point and more within 6 years,” concluded Mason.

“We will arrive at our 50th anniversary in 2022 having achieved a level of recognition in the industry that every stakeholder in commercial kitchen design and procurement insists that it uses a CEDA member company.”

• Look out for the June issue of Catering Insight which will feature an in-depth review of the action plan and an exclusive interview with Adam Mason, immediate past chairman Jack Sharkey, and new chairman Kevin Davis.