CEDA makes MD’s position redundant


Robin McKnight has left his position as managing director of CEDA after the distribution trade body announced today that it was making the MD’s role redundant.

Distributor members were informed of the decision by email this morning, with the organisation explaining that the decision had been taken after a “rigorous review” of its activities and future expenditure.

CEDA said that axing the position would allow for planned increases in marketing, member development, technical support and partner activity.

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It specifically noted that it is keen to channel more funds in the direction of technical support, a service to members that it has grown considerably over the last three years.

The duties of the managing director will now revert back to the board members’ portfolios and to the existing CEDA management, with the day to day administrative duties being carried out by the CEDA office.

“The CEDA board would like to assure its members and partners this is the correct action to take given the positive strategies that it plans for the future being mindful of the current economic climate,” read the statement, which was addressed from Fiona Mason, secretary to the CEDA directors.

Iain Munro, chairman of CEDA, said the CEDA Board had found it a regretful but necessary step to take in the present fiscal environment.

“This has been very difficult for me personally. I was one of Robin’s main supporters for the position of MD and would call him not only a colleague but a friend, having known him for over 20 years,” he said. “I would like to thank Robin for all his dedication and support to CEDA over the last couple of years and hope he finds a role that complements his considerable experience and skills within the industry very soon.”

CEDA currently represents the interests of around 80 catering equipment distributors. Membership numbers have remained steady over the last three years due to the prevailing economic climate, but it is looking to actively grow its membership, it said.

The company also said in its statement that it would no longer be using an external marketing agency, preferring instead to bring its marketing activities in-house to achieve greater control and value for money.

Tags : catering equipmentCEDAdealersDistributorsProjectstrade
Andrew Seymour

The author Andrew Seymour

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