CEDA in bullish mood for 2015


Trade body CEDA has started the year well, with a constructive all-regions meeting taking place at the Hospitality Show involving both distributors and partners, while it also received six new member enquiries, seven new partner enquiries and four new project leads that it has passed on to members.

“We came to do business at Hospitality and the three days at the NEC exceeded my expectations and our association targets,” said Adam Mason CEDA’s director general.

“Our team were able to pass on several new business leads to members for significant end-user projects including one in London and two that are nationwide. We brought tailored information to highlight the benefits of working with a CEDA member to the end-user audience at the show. The information, which includes a full list of all CEDA members, was taken away by plenty of show visitors,” he continued.

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The meeting was the focus for lively debate on key industry topics, and gave the opportunity for Steve Munkley, vice president of the Craft Guild of Chefs and executive head chef at the Royal Garden Hotel, to share his experience of major installations and the aims of the Craft Guild of Chefs. The meeting was rounded off with a presentation from Luca Salomoni, CEO of Render Image, on his company’s MasterChef BIM software package which aims to offer a complete solution for the foodservice sector.

Just prior to the event, the association resigned Up North Catering Equipment of Tyne and Wear as a member, as well as recruiting Modo Commercial Kitchen Design of Holmfirth, Yorkshire, to the fold.

This takes its membership to 92 companies. Mason commented: “Ten years ago we had 47 members, so we are steadily growing.

“Many catering equipment distributors have seen we have developed and they need to be a part of this. We are delivering value and monetary benefits for our members.” He reported the association is intending to grow by another 50% in the next five years.

Meanwhile, Abingdon-based catering equipment manufacturer Smeg has upgraded from a silver to a platinum partner with CEDA. Smeg will also be offering exclusive products to CEDA members through this partnership. “It is a bold move but we can do this as we are relatively new to the commercial market,” said Phil Coulstock, the company’s commercial channel director.

Smeg saw 25% growth in the UK last year and is aiming to continue the upwards trend. It recently moved into new 44,500ft2 premises in Abingdon Business Park to support its expansion.


Tags : catering equipmentCEDADistributorsSmeg
Clare Nicholls

The author Clare Nicholls

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