CEDA has kicked off its 2014 corporate marketing campaign, with a firm emphasis on highlighting the value that its members offer to the market.
The organisation says the purpose of the current campaign is to send out a strong message to catering buyers that its members and partners will deliver true customer service.
It aims to convey the key points of difference that bind CEDA members and what that means for operators in terms of service levels, guarantees and peace of mind when purchasing catering equipment and service agreements.
CEDA plans to show that operators can “buy with confidence”, pointing out that members adhere to a strong code of practice and customer charter that ensures customers get the service they deserve.
CEDA has represented the catering equipment distributor channel for more than 40 years. Its members collectively employ more than 400 qualified engineers.
The marketing campaign officially kicks off ahead of CEDA’s annual conference at the start of next month.