New for 2017, the Digital Initiative of the Year category, sponsored by Hoshizaki, honoured a distributor, either traditional or online, who has really embraced the digital medium – whether it is for sales, service, technology, showcasing their capabilities or an innovative social media campaign.
Voting was close in this category, but just sneaking ahead of the rest was GastroNorth.
Its new restaurant-standard development kitchen, GastroLab, has its own digital platform to allow users to learn about the facility and book into upcoming events.
The distributor has also introduced its own digital project management system which has helped to improve efficiency by closing the circle on communication between admin, designers, project managers and installation engineers, when working remotely.
Additionally it has increased its online social media presence and use of videography to allow it to promote its message in a modern and efficient way.
GastroNorth directors Richard Toye and Tim Whitfield picked up the trophy, with Whitfield saying: “It’s fantastic to be recognised by the industry. Hopefully it shows we’re doing something right.”