From tableware to tupperware, food prep to thermometers, foodservice operations could not function without light equipment. The Catering Insight Awards supplier honour for light equipment rewards a manufacturer who has created an innovative piece or range of light equipment which provides a step change for the industry.
This year’s light equipment stars are:
Craven continues to fly the flag for British manufacturing with a range of trolleys, shelving and racking for all types of catering businesses. With the company close to reaching 60 years in business, it has installed new robotic manufacturing technology to drive efficiencies and enhance its bespoke solutions offering, thereby creating new sales opportunities for distributors in the process. The addition of new personnel has strengthened customer engagement, while investment has been made in providing distributors with improved sales and product information material.
Foodservice Equipment Marketing (FEM)
After securing UK master distributorship for the high-end Pujadas cookware and buffet display range, FEM has invested in launching the brand through its UK channel network, including the development of online and printed dealer support material. It has ensured the full range is available from stock on next-day delivery to the dealer market and encouraged hands-on experience by taking extensive samples to key dealer training events and exhibitions. Distributors at this year’s CESA LET Forum voted the brand’s Cubic buffet line the best product at the show.
Coffee machine manufacturer Fracino has ramped up the level of support it provides to dealers this year, with investment in promotional merchandise and a package to help distributors maximise exhibition sales opportunities among the collateral on offer. This is all underpinned by a £250k expansion of the company’ headquarters, which has led to the launch of a bespoke Technical Training Centre of Excellence for distributors’ service engineers. The addition of a third production line at its plant has also enhanced capacity and created room for new product development.
The launch of an expanded development kitchen at its premises in Kent has provided Jestic dealers with a purpose-built space to train and enhance product knowledge. It is also a facility where distributors can bring customers and experiment with new equipment, including a growing portfolio of light wares. New this year are the Kodiak mixer from Bear Varimixer, which purports to improve ergonomics and hygiene, and the Vitamix Aerating Container, which is able to quickly infuse air into a mix without separating or cutting through ingredients.
Grande Cuisine has made it its mission to provide dealers with solutions that combine practicality and efficiency in order to keep chefs 100% happy. This has led to the company introducing a series of new induction equipment to the UK this year, including the multifunctional Adventys BRIC 3000 single ring unit, which makes swift work of searing meat, braising and boiling. The Adventys Lite, meanwhile, provides a solution where space is tight and runs off a 13A socket for added flexibility in commercial kitchens.