The Catering Insight Business Development Award recognises manufacturers that have excelled in developing distributor sales and grown their company, and this certainly was the case with the 2016 winner, Rational.
Triumphing in this category for a second year in succession, Rational has opened up a whole new market sector for itself this year with the launch of its XS SelfCookingCentre. Full performance and features are designed to be maintained within its compact footprint, which should suit any installation where space is at a premium.
Rational has also formed closer ties with its sister company, Frima, to combine multifunctional appliances and save energy and resources. The firm grew 6-monthly Europe-wide sales by an impressive 9% for the first half of 2016.
Rational’s national corporate chef, Huw Davies, came to the stage to collect the award and commented: “We feel very shocked. With all the development of our compact unit, it’s really good and hopefully it’ll bring new markets to us.”